PARTNERSHIPS + COLLABS

Snap Shack: SNAP and Shake Shack teamed up to transform the Hudson Yards Shake Shack into an immersive AR experience complete with bespoke packaging, custom merch and dynamic Snap filters that brought guests into a virtual Shake Shack world. Focus areas: concept + experience development, narrative development, press.

 Klay’s Trey: Uber Eats and Shake Shack teamed up with Klay Thompson to develop “Klay’s Trey” - a three-part exclusive bundle featuring Thompson’s go-to order of a Chicken Shack, fries and a chocolate shake. Focus areas: video concept + production, launch strategy, press.

Milk Bar Shakes: Milk Bar and Shake Shack, two lovemark brands, came together to create drool-worthy custom milkshakes, sold at Shake Shack locations nationwide. Focus areas: campaign development + execution, marketing strategy, content production, influencer events, press.

Game of Thrones: To celebrate the final season of Game of Thrones, Shake Shack created two limited time offerings - the Dracarys Burger and Dragonglass Shake. The menu was available at Shacks nationwide … if you could order it in Valyrian, that is. Focus areas: press strategy, influencer seeding, launch events.

Eat Cute: DoorDash and Shake Shack launched a temporary dating site to promote the new Buffalo Chicken Sandwich and worked with key influencers to promote the campaign. Focus areas: campaign development + execution, press strategy.

Brandon Maxwell Fashion Show: Shake Shack worked with Brandon Maxwell to provide front-of-house and back-of-house food, complete with a food truck experience and custom menu. Focus areas: concept development + execution, press strategy, influencer, content.

Benny Blanco x Shake Shack: To celebrate the release of his upcoming album, Shake Shack teamed up with Benny Blanco for a one day only collab serving up Benny’s Nacho Burger. With a heavy focus on celebrity seeding, we saw posts from the likes of Justin and Hailey Bieber, Diplo and more. Focus areas: concept development + execution, press strategy, influencer, content.

Windmill x Sophie Collé - To celebrate the launch of their new winter AC covers, Windmill partnered with artist Sophie Collé to create custom SKUs featuring her designs. Focus areas: concept development + execution, content.