INFLUENCER
I identify and foster relationships with brand-right celebrities, influencers, industry taste-makers, and opinion leaders on a macro and micro. level to increase brand awareness, establish relevance and stimulate conversation.
Milk Bar Influencer Dinners: To celebrate the launch of Shake Shack’s Black Truffle menu, we hosted dinners with top tier influencers in both NYC + LA. The dinners were complete with 5 courses, custom cocktails, elaborate tablescapes, live music and more. We saw coverage from notables like Tyler Cameron (2.2M), Elsie Hewitt (1M), Lauren Wolfe (145K), Blaise French (2.6M), Alyssa Coscarelli (358K) and many more, totaling more than 6M in potential reach.
Lauren + Chris Lane Wedding: We worked with longtime Shake Shack fans, Lauren Bushnell and Chris Lane, to cater the afterparty of their wedding. We set up our food truck at their event space in Nashville and served up ShackBurgers, fries, and milkshakes to guests all night long. It was covered by multiple outlets including People and E! Online, and featured prominently on both Lauren’s (1.5M) and Chris’ (913K) personal social.
Windmill Gifting: To kickoff summer, Windmill partnered with key influencers across the lifestyle space to share content of their window AC unit - encouraging followers to purchase their own with product features + reviews, ‘click to shop’ links and discount codes. As a result, Windmill saw their social following grow by more than 160% and experienced their strongest sales day on record.
Maker’s Mark Distillery Trip: To celebrate the launch of Shake Shack's Bourbon Bacon menu, in partnership with Maker's Mark, we invited a group of influencers to their distillery in Kentucky. Guests were treated to a private tour of the grounds where they learned all about the bourbon process and even dipped their own bottles. The evening concluded with a three-course dinner, featuring the Bourbon Bacon Cheddar Burger, along with bourbon cocktail pairings. Shake Shack saw more than 8M in potential reach, driving significant awareness for the new menu.
